Hashtags fuel a winning marketing strategy. A hashtag, or pound symbol, powers your social medial marketing faster and further. In fact, a tweet with a single hashtag gets 21 percent more engagement than does a tweet without one. Just one good hashtag leaves your competition in the dust.
Hashtags will put your company in the social media winner’s circle by bringing awareness to your brand and by giving your fans a place to talk about your company. The benefits of a winning hashtag include:
- Bigger fan base
- Improved reputation
- Information gathering
- Winning ROI
Adding a hashtag to your tweets not only puts your brand in the race for attention on social media, but it also revs up search engine results. Google and other search engines now report results on hashtags. Type in #Formula1 into a Google search, for example, and it will return results from Facebook posts, Instagram pictures, and tweets on Twitter.
Hashtags build your fan base, which ultimately increases sponsorship from paying clients. Start by merging into existing hashtag conversations in your class. Think of them as a recognizance lap where you can compare the speed and consistency of your marketing machine with your competitors.
Break away from the pack and create your own hashtag. This builds brand awareness and gives your fans an aerodynamically designed forum that brings awareness solely to your specific brand. Make your hashtag as short and memorable as possible. Catchy phrases work best.
Rack up an excessive number of checkered flags by entering the race on Twitter, Facebook, Instagram, Pinterest and Google. All these venues use hashtags to keep conversations on track, focusing on your brand.
For the maximum number of wins in any given season, consult with a professional marketing firm. They will help you outpace your competition by optimizing your hashtag performance. Use hashtags for a winning return on investment for your marketing dollars.