Those of you that know me well will know I love all things cars. Even getting dirty and turning wrenches. I find there’s something so satisfying in putting in some good honest hard work and seeing immediate results.
So there I was, lying on my back underneath our 1968 Camaro, removing the bolts that were holding the driveline in place. Seemed a simple enough job… four bolts and matching nuts. The first two were simple – standard 9/16” wrench, matching ¼” socket. All told less than five minutes. Perfect! My husband is going to be so impressed with how quickly I get this done!
Then come the third and fourth bolts. The socket is too large to fit. There isn’t enough room above the nut to get the wrench in place. I try different sockets, nothing fits. I keep pulling myself out from underneath the car, hoist up to my feet to run to the toolbox and grab yet another tool that will fit, the slide back under the car. My discarded tools pile is starting to look like a full collection underneath the car, and at this point I’m in over 20 minutes just trying to find a tool that will work. And finally, I find it: a stubby angled ratcheting wrench – the angle bends so I have clearance, the short ratcheting combined with a standard wrench on the bolt side lead to the final demise of the last two bolts.
As I laid there, drive line resting on my chest in triumph and covered in grease it dawned on me how similar this is to marketing efforts in our businesses. (Yes, I am a true Entrepreneur, ALWAYS thinking about my business!)
But how true it is! We have so many tools in our marketing toolbox… social media, website, videos, CRM systems, email automation, and on and on. Sometimes even the collection of tools – say a Facebook ad, a landing page and a webinar – are the perfect tools for the job. But, sometimes it’s not. Maybe instead you needed an Instagram video with a opt in pop up and follow up email series. And you won’t know what are the right tools until you try them.
The important thing is that you have a variety of marketing tools in your toolbox. Keep them sharp and ready for use, and try them on for size with different promotions or efforts. Sometimes even though one tool may work, you could do the job even better with a modified version of that tool.
It’s so important to know and use the right tools for everything we do – whether you are working on a car or working in your business. And now… I’m off to get degreased!