If your marketing plan doesn’t have a strategy for mobile marketing you are missing a massive opportunity. How massive?
This year, that number of smartphone users worldwide will reach 1.75 billion. Digital measurement firm comScore says that 156 million people in the United States alone now own a smartphone. Smartphone usage in this country has reached 60%. With 3G and 4G networks, these devices do more, faster.
Pew Research says 44% of cellphone users even sleep with their phones next to their beds. More importantly for retailers, 83% of smartphone users will use their smartphones inside of a store.
These devices are used to access social media, check email, and to stay updated on news and weather. They also are used to research products and service and make buying decisions.
Understanding the Mobile Internet User
Internet users are not just sitting at a desk at their home or office. They are walking on the street, eating lunch, and on public transportation. They are at parties, at sporting events, and at the beach.
They want information and they want it now. These are consumers who click or flick in seconds. They have a different set of expectations from businesses, and they are more than willing to share details when those expectations fall short.
These aren’t just teens posting selfies either. A whopping 81% of people between 25-34 years of age own a smartphone, as does 69% of those 35-44. Over half (55%) of people 45-54 have one, and 39% of those 55-64. Only 18% of those 65 and older own a smartphone, but even that percentage has gone up almost 25% in the past year.
Where Do You Start?
If you’ve read this far you already have! It now is a matter of making the decision to go after that market as part of your overall marketing strategy.
In the future, we will discuss more about the challenges of this “Brave New World” of marketing and how marketing communication, marketing automation and short and long term nurturing play a role.
Formula Done uses world-class marketing strategies and Infusionsoft technology to propel businesses into the future. We help businesses maximize their marketing budgets in a measurable way. If you would like more information about Formula Done and our formula for success, contact us today. We can get you there.