Are you undervaluing yourself? I know that as entrepreneurs, we hear that question all the time. I had this epiphany a few days ago and I say that I had an epiphany, but honestly, it’s the same epiphany that I keep having over and over again. Apparently, I seem to forget it and then I have to relearn the whole thing over and over. You are doing it too, I get it. We hear that if you’re not hiring somebody, you’re buying your own time back.
Here’s one thing that was my hit over the head recently. I do mapping sessions where I take businesses through the cartography session and we actually map out what the business processes and what the system looks like for their business. I charge a decent amount for these sessions. They are a two-hour session and it’s my time including time for prep work and follow up work. When I set my fee schedule I know I have to charge enough to cover my time and make it worthwhile.
I have come to learn that my time is worth a certain amount per hour and if I am not charging that then I’m spending it. We get trapped in thinking we have to be the one on the sales call or we have to be the one holding the meeting with a client. I really don’t, we really don’t! Like you, I have awesome people that I have personally trained and that I have built this business with. Some of them are smarter than me and I employ them for a reason. If I’m not doing the things that are driving more business and if I am not valuing myself at the amount of money per hour that I am worth, I’m just undervaluing myself. I’m also undervaluing my clients by not giving them the full experience of the team and the people that have other thoughts and ideas that might be able to help them in even more ways than just me.
Think about it, are you undervaluing yourself? What things could you be doing or should you not be doing? It’s one of those ideas that we have to pay attention to.