Let’s talk about making money in your business. There’s an article that just came out recently from The Onion and while the article maybe a little bit controversial, it did get me thinking. The title of the article “We don’t make any money if you don’t click the fucking link,” and while it’s a bit harsh, it’s totally true.
The fact is all of the awesome, amazing things that you’re doing and putting out there, they don’t work if no one clicks!
What are you doing to make people actually click on the link to get more information, to get awareness about your business, to find out what it is that you’re doing and how you’re going to be able to help?
What is making them click the link? What’s that message? What’s the hook? How are you getting their attention?
If you’re not focusing on that, chances are you’re also not getting any focus on sales.