Looking to build consumer relationships and increase growth in the year ahead? If so, here are five ways Infusionsoft can help you succeed.
1. Collect More Data
Your marketing is as only as effective as your data. The more you understand your consumers, the better you can tailor your marketing communication strategies to meet their needs. Infusionsoft allows you to add “tags” to contact records based on every interaction. Not only do these tags serve as valuable reminders during future interactions, but they can also be used as criteria when setting communication parameters.
2. Target Your Communications
Because consumers are smarter than ever before, they also have higher expectations. The same old generic marketing campaign is unlikely to maintain the loyalty of current customers and woo new ones. Use Infusionsoft’s “conditions” to market more intelligently by simply checking a box requiring that certain rules be met before a prospect receives an email.
3. Click and Track
Imagine if you could easily track each recipient’s click-through responses to broadcast emails. Infusionsoft’s automation link offers this handy functionality, which becomes even more powerful when you run actions — such as automatically initiating follow-up or updating a tag — based on these clicks. If a user has clicked through but not made a purchase, for example, this may signal you to take a different approach.
4. Understand ROI
How can you effectively make marketing decisions if you don’t know which methods are producing results? Infusionsoft lets you track your marketing ROI so you’ll know which efforts to continue and which to rethink.
5. Manage Multiple Marketing Channels
Email marketing is essential in the digital age, but it’s not the only means through which to reach customers. The integration of multiple marketing channels, such as offline and mobile methods, is essential. Infusionsoft’s lifecycle marketing system integrates multiple marketing channels, including offline and mobile methods, for the most comprehensive reach.
Infusionsoft isn’t just about managing information, but also about gleaning powerful analytics for your business. For more information on how to put Infusionsoft to work for you, contact the Formula Done team.