What’s your niche? Do you know? I know everybody out there is talking about “what is your niche?”. Narrow it down until it actually clicks. It’s a hard concept to grasp but once it does click it makes such a difference. I recently had a customer who had a light bulb moment. It was so much fun to see because he’s just like, most of us. He was worrying that if he narrowed down his scope too much, he wasn’t going to have enough to sell. But he once he did narrow it down and he spoke specifically to his exact audience, the doors opened and he went through one weekend where he had several conversations with people who fell right into a much more narrow niche. He admitted that it wasn’t difficult to do.
The sale, the conversation, everything that you’re explaining about who you are and what you’re selling and how you’re helping people, it becomes that easy. When you’ve narrowed your niche down enough and you know exactly who it is that you’re talking to and exactly what you’re selling and exactly how you’re going to help them, that conversation becomes super easy. You might even get the feeling of arriving and knows that the sale has become easier and the doors actually open because you are talking exactly to the people you need to be talking to. I know that you’ve probably gone through the niche exercises that are out there but keep doing it until you get that light bulb moment and you realize that it is easy.