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About Us What started nearly 25 years ago as a home business with just one employee has grown to a team of 10+ working together to serve small businesses

What we do

We specialize in creating and customizing automated processes and systems that help small businesses sell info products online, all while making life easier on the business owner. We believe that our clients should be able to understand the big picture of the systems that run their business, but convert their customers easily without having to actually do any of the technical stuffs. Many of our clients include online info products and service based businesses adding an information product to the mix.

Our signature touch is our personal service and customization. No matter how big we grow, our personal service and customizable options will always be our roots, and what makes us stand apart from the competition. How many times have you wanted to give your last tech support person a hug at the end of a job? Warning – it will happen here. 🙂

Formula Done, formerly Kane & Associates, LLC – which was established in 1993 by Jennifer Neal. Our roots begin in graphic design for small businesses and start-ups. We soon added website design and maintenance and product and portrait photography. We have also become experts in trade show planning, marketing strategic planning and consultation. As times have changed we also became leading experts in popular online selling softwares, including Infusionsoft, Click Funnels, Wordpress, and a slew of other things that help to build funnels, host webinars, and hold successful launches.

The elements we have found to be most effective over the years is our combined integrated marketing approach paired with marketing automation to save time, improve efficiency, and increase the bottom line without increasing resources. That, mixed with our witty personalities and somewhat dry senses of humor make putting all of these things together actually a fun process.

Our Team

About Us

Jennifer Neal 

Head Geek

Secret little insight here – Jennifer is a huge Formula 1 racing fan, so you’ll notice some themes in the business that relate to fast cars. (Hint… Formula Done…)

Jennifer is the “Tech-Nerd-Marketing-Expert” that you’ve been hoping for. She’s a known leader because she has what it takes to consistently deliver thriving launches through winning strategy and affordable marketing technology. That’s why so many small businesses, speakers, coaches, trainers, authors, and other info experts have been flocking to Jennifer Neal and Formula Done (previously called Kane & Associates) for over 30 years.

Her love of geek is almost as much as her love of Formula 1, but don’t worry – she also speaks “entrepreneurees” and loves to translate “geek talk.” Really. It’s actually a thing. And – you’ll soon find out, her favorite color is purple. All purple. All the time.

To learn more about Jennifer behind the scenes – follow her on Instagram or Facebook

About Us

Kyla Sigman

Automation Master

Kyla wants to live in a world filled with innovative businesses, keyboards bundled with milk chocolate and a dryer that folds clothes, too.

As an Automation Specialist, she’s been spotlighted along with her co-workers for their excellence in customer service and ability to complete a job thoroughly. Kyla spent nearly 10 years helping grow a financial advisory firm through many different roles.

She joined our team here at Formula Done after using Infusionsoft for nearly 3 years and just couldn’t get enough. Kyla became an Infusionsoft Certified Partner in June of 2015 and very quickly realized she was destined to build campaigns and assist small businesses with automation!

When she’s not working her customer service magic and customizing automation to the nines, you can find her chasing around her 3 little boys at the local race car track, a baseball diamond or football field! And when that gets too boring, they pack up and head to the beautiful Idaho outdoors (lots of fishing and camping to endure)!​

About Us

Ashlie Nelson

Right Hand Everything

Ashlie has been with us for several years.  She is our Right Hand Everything, make it happen support staff.  She doesn’t claim to fit into the “Tech-Nerd Geek” category however, she fits in a “geek” category of her own.  Ashlie is our multitasking, detail oriented, prioritizing, keep us together, “yes, that task is already done!” geek.  She has over 20 years of experience in Office management from the fields of Law to Construction to Us Formula Done Tech geeks.

When she is not organizing and coordinating our projects and schedules you can find her coordinating her families schedule with a Pepsi in hand.   She is the mother of 5 boys, 3 of them are grown and 2 of them are still at home (see why she needs all the sugar and caffeine?!). She is the proud grandma of one sweet granddaughter and has hopes of many more grandchildren in the near future.  She enjoys playing and watching all sports, spending time with her husband and kids and is active in her church community.